Our latest paper, in collaboration with Retail Gazette, ‘Pricing power: Winning margin and loyalty in 2025’ - cuts through the noise to answer what really matters:
How do you balance competitiveness with profitability, without losing sight of your brand’s value?
The answer, as this paper explores, lies in transforming pricing from a reactive task into a truly strategic powerhouse:
- Why pricing can be a tipping point for retailer and brand success in 2025
- The value-conscious consumer: New pricing expectations in a reshaped market
- Why traditional pricing strategies fall short
- Building a next-generation pricing model
You’ll discover how the right mindset, strategy and tools can turn pricing into competitive advantage, and impactful profit growth.
A sneak peek…
Data from the Barclays 2024 Consumer Spend Report shows that 7/10 of UK shoppers now regularly turn to digital tools such as voucher apps, cashback platforms, and price comparison sites before making a purchase. Consumers have become value-maximising operators, using browser extensions, loyalty points and discount stacking to secure the best deal.
By leveraging loyalty data, purchasing patterns and real-time insights, retailers and brands are working to alleviate the heavy lifting consumers face - offering loyalty prices, targeted promotions, and more seamless value delivery across channels.
Number of products on loyalty price promotion across grocery retailers
|
Grocery retailer |
Q1 24 |
Q2 24 |
Q3 24 |
Q4 24 |
Q1 25 |
|
Morrisons |
1,060 |
3,335 |
2,573 |
||
|
Co-op |
220 |
257 |
180 |
111 |
|
|
Sainsburys |
8,600 |
8,997 |
9,394 |
9,484 |
9,516 |
|
Tesco |
8,780 |
10,246 |
10,360 |
10,430 |
10,346 |
Source: Acuity Pricing data - number of products on loyalty price promotion across Co-op, Morrisons, Sainsbury’s and Tesco; Q1 2024 - Q1 2025
The space is moving fast. But those that treat pricing as the asset that it can be will be best placed to protect margin, build trust, and grow sustainably in a fast-changing market.
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