---
title: "NEW Impact Paper: Winning margin and loyalty in 2025"
description: How do you balance competitiveness with profitability, without losing sight of your brand’s value?
image: https://www.acuitypricing.com/hubfs/Acuity%20x%20Retail%20Gazette.jpg
---

# NEW Impact Paper: Winning margin and loyalty in 2025

How do you balance competitiveness with profitability, without losing sight of your brand’s value?

![](https://www.acuitypricing.com/hubfs/Acuity%20x%20Retail%20Gazette.jpg)

#### Published on May 13, 2025

#### [Written by Acuity Pricing](https://www.acuitypricing.com/blog/author/acuity-pricing)

 Category

#### [Insights](https://www.acuitypricing.com/blog/tag/insights)

Our latest paper, in collaboration with Retail Gazette, ‘Pricing power: Winning margin and loyalty in 2025’ - cuts through the noise to answer what really matters:

How do you balance competitiveness with profitability, without losing sight of your brand’s value?

The answer, as this paper explores, lies in transforming pricing from a reactive task into a truly strategic powerhouse:

- Why pricing can be a tipping point for retailer and brand success in 2025
- The value-conscious consumer: New pricing expectations in a reshaped market
- Why traditional pricing strategies fall short
- Building a next-generation pricing model

You’ll discover how the right mindset, strategy and tools can turn pricing into competitive advantage, and impactful profit growth.

**A sneak peek…**

Data from the Barclays 2024 Consumer Spend Report shows that 7/10 of UK shoppers now regularly turn to digital tools such as voucher apps, cashback platforms, and price comparison sites before making a purchase. Consumers have become value-maximising operators, using browser extensions, loyalty points and discount stacking to secure the best deal.

By leveraging loyalty data, purchasing patterns and real-time insights, retailers and brands are working to alleviate the heavy lifting consumers face - offering loyalty prices, targeted promotions, and more seamless value delivery across channels.

Number of products on loyalty price promotion across grocery retailers

| Grocery retailer | Q1 24 | Q2 24 | Q3 24 | Q4 24 | Q1 25 |
| --- | --- | --- | --- | --- | --- |
| **Morrisons** |   |   | 1,060 | 3,335 | 2,573 |
| **Co-op** |   | 220 | 257 | 180 | 111 |
| **Sainsburys** | 8,600 | 8,997 | 9,394 | 9,484 | 9,516 |
| **Tesco** | 8,780 | 10,246 | 10,360 | 10,430 | 10,346 |

Source: Acuity Pricing data - number of products on loyalty price promotion across Co-op,  Morrisons, Sainsbury’s and Tesco; Q1 2024 - Q1 2025*  
**  
*The space is moving fast. But those that treat pricing as the asset that it can be will be best placed to protect margin, build trust, and grow sustainably in a fast-changing market.  
**  
**[Download today](https://share-eu1.hsforms.com/2XGH4H0CCQ_6KOqBEylcBwAg68s7)**  
**

### [Acuity Pricing](https://www.acuitypricing.com/blog/author/acuity-pricing)

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