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Solutions for brands

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SOLUTIONS FOR BRANDS

We believe visibility is the key to making winning decisions. 

From retailer negotiations to trade planning, we provide fast, accurate, reliable data. 

Our reporting suite is built with convenience in mind, giving you vital insights at the click of a button. So you have full visibility of entire categories with automated, accurate daily product web scraping and product matching.

WHERE WE HELP

Strategic

New Product Development 

Track pan-retailer assortment to spot opportunities in range and price points to support product and range development.

Retailer relations 

Influence retailers with data-driven stories to highlight why they should list more products and have greater distribution of your offering. 
Show how you will help them 
grow the category.

Macro-environment 

Layer pricing and assortment data with other data sources to understand the trends that are informing how people spend their money, and the impact of external trends, such as shrinkflation.

Tactical

Acuity Pricing | Brands

Monitor your price position

Understand your competitiveness vs. other retailers and categories
Track shrinkflation to check if your prices match your competitors and the category
Monitor and project the impact of maintaining current pricing levels vs discounting in accordance with the wider market

Acuity Pricing | Brands

Leverage historical pricing

Review the impact of historical pricing and promotional strategies to project the uplift from a pricing or promotional decision

Acuity Pricing | Brands

Get real-time pricing alerts and insights

Stay on the pulse of competitive pricing changes and promotional mechanics 
Set alerts and tolerances to quickly react to changes against key lines or significant shifts from competitors

Acuity Pricing | Brands

Support strategic pricing decisions

Drive innovation and validate your assumptions by reviewing pricing ladders to understand your price position and premiumisation 

Acuity Pricing | Brands

Support sales teams

Appraise joint business plans with data to validate and challenge if all agreements were executed 
Check compliance against agreed promotions to see what should be charged

Acuity Pricing | Brands

Track availability

Quickly track Out-Of-Stock (OOS) issues and support retailers and distribution partners in mitigating OOS issues quickly
Understand ongoing supply chain issues and trends against certain lines and categories
Layer availability data over sales data to reveal the commercial impact of OOS issues
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Grow quicker than the category

Discover how Acuity can take you above and beyond your current goals — and help you imagine new ones.