Learn how to use the Events report on the Acuity Pricing platform.
The Events Report provides insight into retailers' seasonal events, such as Christmas or Easter, including data on product range, price, and promotions. Follow the steps below to learn how to use the report.
Contents:
- Report Tabs
- Report Tabs: Summary
- Report Tabs: Brands
- Report Tabs: Details
- Report Export
Events report
Users can utilise this tool in the platform tool to:
- Easily understand product and pricing data for event, inspiration, and price match shelves where analysing by category is not practical.
- Quickly understand the size and product mix of competitors' price campaign shelves, especially important for new campaign launches or campaign expansion.
Report Tabs
The Events report can be accessed under the Product tab in the Homepage.
Users will need to select at least one event to run a report. The report is defaulted to select all manufacturers, brands and retailers, and a 90-day date range.
Red dots on the analysis options indicate unsaved changes. Please note that naming the report on the top left-hand side of the page does not save it. To save, click Report on the top right-hand side of the page and then save in the dropdown.
Summary Tab
Once the analysis has been run using the green circular arrow button at the end of the report options, the Summary tab will show a unique product count per event per retailer for the whole analysis period; this can be changed to a unique product count for the end date of the analysis period using the dropdown in the top left-hand corner.
Click on a bar in the summary graph to drill down into more granular data for a specific retailer's event, including pricing, category and brand data breakdowns.
The drilldown shows price point data for the end date of the analysis period only. Use the 'price gap' box to change the pricing brackets on the X axis of the graph.
Use the 'group products by' dropdown to switch between pricing, category and brand data for that specific retailer shelf. Category and brand data can either be for the whole analysis period, or for the end date of the analysis period, depending on the option selected.
Users can zoom in on a section of the chart; you can do this on all charts where there is a magnifying glass icon in the top right-hand corner of the chart. Click and drag over an area of the chart to zoom in. Then click the magnifying glass icon to reset the view.
Brands Tab
The Brands tab shows unique product count by brand across all of the retailers and events in the analysis.
Use the dropdown in the top-left corner of the graph to switch between a count for the whole analysis period and a count for the end date of the analysis period.
Click on any of the bars in the chart to see a breakdown by category for that specific brand across all the retailers and events in the analysis.
Details Tab
Results in the Details tab are returned as of the end date of the analysis period. The grid is filtered by event name and defaults to the first event alphabetically when the analysis is run. The events dropdown is sorted alphabetically. The Details tab also contains a search bar for products.
Prices in the grid are displayed only for retailers where the product is listed on the relevant event. If a product is not listed at a retailer, or it is listed at the retailer but is not on the event, then the grid will return 'not applicable'.
Click on a product name to open the product dashboard in a new window.
Report Export
To export your data, select the first option under Export & Sharing, 'Export Configuration'. Export configuration options include:
- Only show data from end date
- Include change between start and end date
- Include daily calendar - this cannot be selected if 'Only show data from end date' has been selected
- Third-party export mode
- Include ratio adjust column
- Include all price options
- Include product volumes
When selecting Export Schedule, the user will be able to select between daily, weekly and monthly deliveries, and also choose the delivery method, if they want to receive the data regularly.
By default, a scheduled report is not shared with anyone, but users can choose to share it with colleagues.
The exported data has an introduction sheet and a raw data tab as default, plus a daily calendar view if selected in the export configuration options.
Data is displayed as one row per product per retailer per instance of an event.
Pricing and promotion data relates to the start and end date of the analysis query (unless only show data from end date has been selected).
Events Start Date column shows the first time a product has been detected on an event. Events End Date column shows the last date a product was detected on the event, plus the custom delist window.