Learn how to use the Nutrition report on the Acuity Pricing platform.
The Nutrition report enables clients to analyse and compare the per 100g/100ml or per serving nutritional content for both own-label and branded products across multiple retailers.
Contents:
- Report Tabs
- Report Tabs: Summary
- Report Tabs: Details
- Report Export
- Hints and Tips
Nutrition report
Users can utilise this tool in the platform tool to:
- Compare nutrition data for retailers' own-label products.
- Evaluate how own-label and branded goods compare nutritionally.
- Review the nutritional content of a whole category against a competitor.
Report Tabs
Most reports offer tabbed sections, which provide more in-depth results for a given query.
Within the Nutrition report there are the Summary and Details tabs that helps users to visualise data easily.
Summary tab
Nutrition data can be viewed by Energy or Nutritional Values. Once the preferred view is selected, you can then aggregate data by Attribute, Brand, Manufacturer or Retailer, per 100g / 100ml or per serving.
Sort by category-specific attributes
When aggregating by Attribute, select the category-specific attribute using the additional dropdown menu.
For example, in the Juices and Smoothies category, you can aggregate by sub category to compare the nutritional values of 'not from concentrate' to 'from concentrate' drinks.
Attributes will only show as an aggregate option when the lowest level of category has been selected for the report query, and where they are available.
When viewing nutritional data at Attribute, Brand or Manufacturer level, click on the bar in the chart to display a breakdown of the nutritional information by Retailer.
Details tab
The Details tab enables the review of all nutritional values of a product or a focused view by energy, fat, saturates, sugars, salt, protein, fibre or carbohydrate using the dropdown menu in the top right of the grid. You can also switch between 100ml/g and per serving.
The Nutrient Breakdown evaluates the nutritional variance between competitor products matches, to view this click on the dotted grid to the right of the product name.
Hover over a nutritional value to view serving size.
Report Export
The analysis can be exported into Excel for additional detail and data manipulation. To do this, simply click ‘Export’ in the top righthand corner and click 'Download'.
Nutrition – Hints and Tips
Within the tool:
- On the Summary tab, use the dynamic legend on the charts to remove nutritional values you do not want to compare. Click on the name of the value you wish to remove or add back in to the chart.
- On any of the charts, click on the context menu in the top right to download as either raw data to Excel, or as an image.
- On the Details tab, click on a retailer name to sort the Energy values from high to low.