With Black Friday just ahead, and Christmas planning in full swing, our Events Report is a crucial addition to your toolkit. It provides insight into retailer events, for example, Black Friday, Christmas, Eid and Valentine's Day (to name a few!) and includes:
THE CHALLENGE
Events data is easily and readily available on retailer websites but there is little visibility when viewing product data by category - making indexing against competitors at key trading periods difficult. For example, when a new price campaign launches, you’ll want to immediately analyse the products included - these are often grouped by shelf on a website as opposed to category or promotional mechanic.
THE SOLUTION
Events Report is a game-changing solution to effectively benchmark your offering against competitors at key trading periods, including Black Friday and Christmas, to inform tactical decision making as well as strategic planning for future events.
It provides insight into retailers’ event and inspiration website shelves, for example seasonal ranges, as well as price campaign shelves. The report provides data on range, pricing, promotions and stock status.
This additional report further bolsters your access to pricing, promotion and proposition intelligence data - helping you to act with speed, scale and confidence in delivering profit impact and growth during key trading periods.
Ready to use Events Report?
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